“Our Heritage, Our Culture, Our Future”
As members of the Showmen’s Guild, we are part of a proud and unique tradition. For generations, we have brought joy and excitement to communities across Great Britain through our traveling fairs and circuses. Our way of life is not merely an occupation—it is a vibrant cultural heritage that we are dedicated to preserving for future generations.
Mission:
- Protect Our Traditions: The Showmen's Guild exists to safeguard our way of life, ensuring that the traditions, customs, and unique identity of the travelling showmen community are respected and maintained. We honor the legacy of those who came before us, keeping alive the cultural practices that have defined our community for centuries.
- Promote Our Cultural Heritage: We are more than just entertainers—we are custodians of a cultural group that blends heritage from across Britain, with deep ties to English, Scottish, Welsh, and Irish traditions. By sharing our history and cultural significance with the wider world, we ensure that our contribution to society is recognized and appreciated.
- Foster Unity and Support: The Showmen’s Guild is a family, bound by shared values and experiences. We promote unity within our community, ensuring that our members are supported and protected, whether in business, legal matters, or in preserving our distinctive way of life. We stand together in solidarity, ensuring that our voices are heard at local and national levels.
- Embrace Our Role as Cultural Ambassadors: Through our traveling fairs, we bring joy and excitement to communities far and wide. But more than that, we serve as ambassadors of our culture, proudly showcasing the craftsmanship, dedication, and artistry that define our fairs and circuses. Each event is not just a celebration of fun, but a celebration of our heritage.
- Adapt and Thrive for Future Generations: As the world changes, so too must we. While we cherish our traditions, we also embrace innovation and progress, ensuring that our fairs remain relevant and exciting for new generations of showmen and audiences alike. Our mission is to create a sustainable future where our community continues to flourish.
For our traditions, for our community, for our future—together, we travel.